Back in November 2015, the great and the good of the agency world came together to learn what the major UK commercial broadcasters were showcasing in 2016. In true Spinal Tap fashion, the glitz and glamour were turned up to eleven. ITV in particular pulled out all the stops to ensure their renamed ‘Gala’ had […]
ARM Blog
Daily Star price chop boosts circulation
Among a number of other daily newspapers, the Daily Star has taken a continuous hit in circulation on a monthly basis. On the back of this, they made the brave move of slashing the price of its paper in half from Monday 5th October 2015; from 40p to 20p. This is something we expect will […]
Say goodbye to Google Panda updates
During the middle of January, we saw Google make a big update to their core algorithm; stating that Google Panda is now part of their core ranking algorithm and no longer a separate algorithm. Firstly, a quick recap: What is Google Panda? It was one of Google’s most significant spam-fighting algorithms launched back in February […]
Euro TV: Netherlands blazing the trail for online TV viewership ratings
SKO, the BARB equivalent in the Netherlands, who provide the country’s official television ratings have this month revealed a world first. Working alongside online publishing group VINEX, they now can deliver daily ratings data in granular detail, including figures from not only traditional TV viewing but also online TV ratings. The ratings, delivered daily since […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]
Bla Bla Car: The unicorn’s UK launch analysed
A unique offering in its own right, and a European startup behemoth of a success story, Bla Bla Car launched onto UK television in July last year for a two month advertising burst. They did so with an animated spot and yet another peculiar character making an appearance. The tech unicorn executed a fairly even […]
