Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]
ARM Blog
Tips to optimise your product pages
More often than not, many companies either overlook or struggle with product page optimisation. Consequently they then fail to maximise traffic to these important pages. Below are some tips on how to best optimise your product pages to gain more traffic. 1. Keyword Research Keyword research is one of the critical steps you must follow […]
YouTube continue aggressive push for TV budget
Over the past few months, we have seen Google pushing aggressively to take a portion of advertiser TV budget. Only last month, ARM Board Director, Dylan Moss, wrote an article on how YouTube claim they drive a higher ROI than TV, increasing your spend by six times can further optimise the media mix… A bold […]
Sadiq Khan bans ‘body-shaming’ ads
It was announced last month that Sadiq Khan, the new Mayor of London, had banned all ‘body-shaming’ ads on the Transport for London (TfL) network from July 2016 onwards. This includes adverts that promote ‘unrealistic expectations’ about body image and health. He had previously pledged to tackle advertising on the tube network during his campaign, […]
International ad spend set to increase by 4.5% in 2016
WARC has published figures on how they expect 12 key international markets to grow in 2016, with India expected to have the fastest year-on-year growth at 13%. TV spend is set to grow by 3.5% compared to internet spending which looks to show a 12% growth compared to 2015. Markets used for the study were […]
Phone network-level ad blocking
Ad blocking is increasing at a rapid rate which is mainly due to it being easier than ever to install software on a computer system or browser that makes the process of blocking ads painless. There are many anti-virus/malware software suites that now include this software and for web browsers there are a growing number […]