What is “Relevancy Score?” It’s no surprise that all digital platforms have a system in place to score ads based on quality to improve the user experience, but to also reward advertisers that are using tailored and relevant ads within each platform with lower cost per clicks, thereby reducing the cost per conversion and improving […]
ARM Blog
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. The technology will allow ITV to seamlessly place different ads, targeted directly at a subset of the viewing audience, within live broadcast programming watched on the ITV Hub – similar to Sky’s Adsmart offering but […]
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they have announced that the launch of their self-drive cars will offer advertisers the chance to increase impressions on their ads by getting the cars to drive past specific outdoor sites. Whilst fundamentally the cars will […]
New iOS update includes ‘taste before you buy’
Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This makes use of the technological capabilities built into the iPhone 6s screens, which have remained under wraps, until last week. The screen of the iPhone 6s is made from semiconductor materials, which allow a microelectronic […]
Google announces ad blocker… blocker
As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to launch an update on Chrome in the coming weeks that will have technology built in to block ad blockers themselves. The technology itself is fairly straightforward – any type of ad blocking software will just […]
