User generated content is most prevalent on social media through comments, product reviews, and photo sharing posts. Consumers are increasingly going online to state opinions about their experiences with brands and products, to the point where the customers have become the marketers themselves. According to Sophie Turton, director at Buzbuz Digital, around 70% of consumers […]
ARM Blog
“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for day to day questions on the internet. How people search online has evolved from using desktop computers, to typing searches into a mobile device, and now searching on their devices using their voice. In voice […]
Lottoland: Should Sky hold 100% of the media share?
The Creative The Lottoland opening sequence depicts a cheerful gathering of people from all over the world. To the sound of jubilant music, Chris Tarrant enthusiastically tells the viewer exactly what Lottoland is offering. As the crowd passes around lotto balls from major worldwide lotteries, the spot offers the first direction of value to the […]
Stan James: A serious ad for committed bettors
The Creative The Stan James spot cleverly grabs the attention of viewers with hypnotic background music, typical of a car advert and a lingering focus on a dark horse within a dark background. It uses a gravelly voiceover to boldly tell the viewer that ‘without a bet on, there is no fun in horse racing.’ […]
SuperCasino: Does lack of offer help or harm?
The Creative The SuperCasino creative is typical of a casino gaming advert. Throughout the ad, epic music accompanies a very dark almost ‘Batman’ like atmosphere. Set at night, the creative uses a lot of black and red colouring that is symbolic of a roulette wheel. Casino is all about entertainment, hence the voiceover which begins […]
Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. These ads feature Paddy Power’s ‘head of complaints’ led by comedian Kayvan Novak of Fonejacker and Facejacker fame. In this spot, a nutty pianist calls the head of complaints as he struggles to bet in-play […]
