Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This makes use of the technological capabilities built into the iPhone 6s screens, which have remained under wraps, until last week. The screen of the iPhone 6s is made from semiconductor materials, which allow a microelectronic […]
Google announces ad blocker… blocker
As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to launch an update on Chrome in the coming weeks that will have technology built in to block ad blockers themselves. The technology itself is fairly straightforward – any type of ad blocking software will just […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]
Busted: 3 PPC quality score myths
High CTR% doesn’t equal a high Quality Score Firstly lets agree that yes, click through rate (CTR) percentage is probably the most important factor in determining quality score; however the subtlety that is often overlooked is that CTR% is only used as a proxy for ad relevance. Quality Score (QS) is normalised to account for […]
500 days of Facebook
Facebook announced last week that they are dropping Blackberry support, which means that moving forward in order to login on the social network the owner needs to go through the mobile version of the website. This is following WhatsApp’s announcement at the end of last month that it will also end support for Blackberry phones […]
Will advertisers cut spend in the run up to the EU referendum?
The EU referendum will take place on 23rd June when the British public will have their chance to vote to stay in the European Union, or to ‘Brexit’ (British exit) as it has become known in the media. There have been countless articles, speeches and analysis published around the pros and cons of staying/leaving the […]