Lots of new technology is hardly unusual in the world of digital, however the clear message from Google this year focuses on speed. We all know that in the digital landscape we as humans are an impatient bunch and with (un-optimised) higher quality images, more and more tracking codes, more visual ads, more complex user […]
ARM Blog
Newspapers to die another New Day
Trinity Mirror launched compact newspaper The New Day last week – but will people pay to read it? It is billed as ‘the first standalone national daily newspaper for 30 years’; this sounds like a bit of a stretch and that’s because it is. Most people wouldn’t care about the ‘standalone’ aspect and instead wonder […]
Doubleclick ups its App game
Google have recently announced that their Doubleclick Digital Marketing suite has added a number of App Install and App Re-engagement features to ensure more effective campaign execution across the Google/Doubleclick tech stack. Firstly, in terms of install tracking, with Android being so close to home for Google they have been able to implement the ability […]
Say goodbye to Google Panda updates
During the middle of January, we saw Google make a big update to their core algorithm; stating that Google Panda is now part of their core ranking algorithm and no longer a separate algorithm. Firstly, a quick recap: What is Google Panda? It was one of Google’s most significant spam-fighting algorithms launched back in February […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]
