There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of exciting creative on a regular basis. We have been tapping into Facebook’s creative shop for the past year which they offer to agencies – it enables us to take an advertiser’s static image and create […]
Should the SEO industry be worried about Google’s Assistant Smart Display?
At the end of June, Google announced the coming of a potential game changer for the search industry. The long-awaited smart screen display for Google home devices, which are, of course, powered by the Google Assistant. These devices now, will not only be able to tell you the answer to a question but will also […]
Are AI-driven ‘Contextual Moments’ the future for linear TV?
It may be with excitement or trepidation that we see the future of AI playing out today. From poster girl ‘SIRI’ to facial recognition to self-driving cars, AI continues to surprise and push the boundaries; we already know that algorithms can outmanoeuvre even the best chess players. So how could AI influence linear TV? Channel […]
Should we pay attention to bounce rate, page per visit and time-on-site?
When is it the right time to use metrics such as bounce rate, pages per visit and even time-on-site? Are they of value or can we just completely ignore them? Some marketers believe they are valuable, some think we shouldn’t pay any attention to them, whilst others sit in the middle and think their value […]
Bing Scripts now in Beta – what does this mean for advertisers?
Over the last month, Bing have been rolling out their Script functionality to selected advertisers. Scripts are essentially a JavaScript-based API that allows PPC account managers to automate complex or repetitive tasks. Google have had this functionality for years and it’s great to see that this is finally available in Bing. Both Google and Bing […]
How can you make your print creatives more impactful? – Run it through the Visual Attention System
VAS (Visual Attention System) is an online analysis tool that simulates how we take in things at first glance, even before we’re fully aware of what we are looking at and is a new way of helping to analyse and validate print creative. VAS produces 4 different forms of results and each has its own […]