Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 years ago this June! In what is a fantastic movie, the hero, Neo, comes to terms with an alternate reality where it’s possible to bend the laws of physics using your mind. While visiting the […]
Shifting young-adult viewing behaviour: 5 ways TV advertising campaigns will be affected
The notion that standard, linear TV… that’s what we call live TV you watch in your living room … is dead or dying is an often sensationalised vision of impending and speedy doom. Indeed its death has been forecast now for the 18 years of my media career. But even media old-timers like me can’t […]
Discovery renews contract with Sky Media
Discovery Networks announced it is renewing the estimated £150 million a year TV ad sales contract with Sky Media. The multi-year deal for Discovery’s 11 factual and entertainment channels took at least four months to negotiate, with tensions thought to be high throughout the process. Discovery allegedly discussed alternative options with Channel 4 and ITV. […]
‘Do the right thing’ give Google your TV budget
Google, as part of holding company Alphabet, recently reworked their ‘Don’t Be Evil’ tagline to the equally as snappy ‘Do the Right Thing’. You can’t beat a good mantra after all! So when their latest report attacked the effectiveness of TV ads, calling on advertisers to massively increase spend on their YouTube product, we must […]