Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital space. Often, they have struggled to gain traction: the ITV buyout of Friends Reunited was one clear example of this. Now, with Facebook and Google enjoying a joint virtual hegemony of the digital space, we […]
Syncing about the next big thing…
The concept of ad-syncing has been the ‘next big thing for TV’ for over two years. Now, the big players are getting their ducks in a row to ensure the requisite technology is in place to truly realise and harness its power; Sky purchased Videology last year and ITV and RadiumOne linked up with their […]