With rising inflation and increased cost-of-living concerns, UK households are increasingly looking for ways to budget, and the SVOD market is feeling the effect. Kantar’s Entertainment on Demand study found that 1.51 million SVOD services were cancelled by UK households this quarter, compared to 1.04 million in Q4 2021, and 1.20 million in Q1 2021. […]
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]
What do ad-funded subscription tiers mean for advertisers?
Netflix has just announced plans to offer cheaper ad-supported tiers to consumers within the next 1-2 years, as it looks to boost its subscriber base. Netflix reported a significant loss of 200,000 subscribers globally in the first quarter and its share price dropped by more than 35% following the announcement. The announcement comes as inflation […]
ITV was one of the biggest fallers in the FTSE 100
ITV was amongst the worst of the FTSE 100 fallers as investors switch sides and analysts cut their target price on the stock due to a weaker outlook for advertising spending. ITV is planning to invest just over £1.2bn into content this year, which will rise to £1.35bn from 2023 onwards. However, analysts are predicting […]
Programmatic DOOH: how beneficial is it to advertisers?
Out-of-home (OOH) advertising was one of the hardest hit channels during the pandemic and is only now getting back up to strength. Between April – July 2020, average monthly spending was down by -80% as people were obligated to stay at home, and advertisers quickly moved their investment into other media. Pre-lockdown, OOH advertising was […]
Frontier Australia joins the Edge Performance Network
Havas Group has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia. Frontier will officially be integrated into the Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network. The agency was founded in 1998 by Neil Hoar and has since become the leading full-service performance marketing agency in […]