SEO is a dynamic digital marketing discipline, and few tactics have evolved as much as link building/outreach. Gone are the days when link acquisition activity – one of the most popular SEO performance activities – was focused purely on the number of links rather than the quality of a link. One of the biggest reasons […]
Digital
The latest youth trends: honesty, speed and genuineness
We recently attended the Voxburner Youth Marketing Strategy 2016 to find out what 16-24 year olds are talking about, what media channels they are interested in and what captures their attention. The two day event was interesting and brought together over a thousand brands, universities, agencies and youth organisations to explore and hear about the […]
How relevant is relevancy score?
What is “Relevancy Score?” It’s no surprise that all digital platforms have a system in place to score ads based on quality to improve the user experience, but to also reward advertisers that are using tailored and relevant ads within each platform with lower cost per clicks, thereby reducing the cost per conversion and improving […]
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they have announced that the launch of their self-drive cars will offer advertisers the chance to increase impressions on their ads by getting the cars to drive past specific outdoor sites. Whilst fundamentally the cars will […]
New iOS update includes ‘taste before you buy’
Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This makes use of the technological capabilities built into the iPhone 6s screens, which have remained under wraps, until last week. The screen of the iPhone 6s is made from semiconductor materials, which allow a microelectronic […]
Google announces ad blocker… blocker
As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to launch an update on Chrome in the coming weeks that will have technology built in to block ad blockers themselves. The technology itself is fairly straightforward – any type of ad blocking software will just […]
