After 3 months of another ‘hard’ lockdown, there is light at the end of the tunnel with non-essential shops, outdoor hospitality, and services such as hairdressing starting to reopen, as well as being able to mix with up to 5 people from other households. OOH providers would suggest this change in restriction means more people […]
Outdoor
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Visit Orlando launch ‘Unbelievably Real’
FEATURED READS Marketing effectiveness in the digital era Could combining OOH and mobile be the way to go? Demand generation for start-ups Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
COVID-19’s effect on out of home advertising
Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. Digital OOH had been key in driving this as total reach grew to 69%, a 9% increase YoY, forming over 50% of total OOH spend. As we entered 2020 and the lockdown period, it is […]
Global’s DAX adding outdoor ads to their audio portfolio
Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, extending beyond just audio. The announcement comes over a year since Global – the UK’s largest commercial radio business – went on an OOH buying spree to acquire Exterion Media, Primesight and Outdoor Plus, becoming […]
