Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]
Outdoor
Provocative junk food ban on London transport
London Mayor Sadiq Khan has announced a ban on the advertising of food/drink high in fat, salt or sugar (HFSS) on London Underground to both praise and criticism. The statistic behind this initiative is that a staggering 37% of 10 and 11 year olds in London are overweight or obese (as specified by Public Health […]
Route launches a 6 year research project
Route, the audience research body for outdoor advertising, has commissioned an expanded and renewed 6 year research project. Worth £20 million, the project will deliver audience data at a more granular level. Since 2008, Route has used behavioural and observational studies to inform models for movement in interior spaces. From last month, multi-sensory tracking (MST) […]
Sadiq Khan bans ‘body-shaming’ ads
It was announced last month that Sadiq Khan, the new Mayor of London, had banned all ‘body-shaming’ ads on the Transport for London (TfL) network from July 2016 onwards. This includes adverts that promote ‘unrealistic expectations’ about body image and health. He had previously pledged to tackle advertising on the tube network during his campaign, […]
The tactical toolkit
When big news breaks in the media, relevant audiences have a tendency to become highly involved and connected with particular stories which in turn can make them more responsive to adverts. Based on initial test results, we have seen impressive spikes in consumer activity for a number of clients around certain stories and events. Therefore, […]
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they have announced that the launch of their self-drive cars will offer advertisers the chance to increase impressions on their ads by getting the cars to drive past specific outdoor sites. Whilst fundamentally the cars will […]
