Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it a particularly tricky market to make work: Flanders and Wallonia have two different media landscapes; the north of the country has its own fairly diverse station mix and three main commercial sales houses. Wallonia, on […]
TV
Effectiveness in the digital era – a ‘one size fits all’ approach to TV strategy?
At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]
Average consumer attitude positive or neutral in relation to advertising.
The average attitude towards advertising is positive or neutral. Advertising in traditional media is more popular than online advertising and adblocking has less to do with online advertising irritation, but more with improving the online experience, especially on mobile devices. These are some conclusions from the new Kantar Media ‘Dimension’ report. This recent report ‘Communication […]
Maximising the effectiveness of television advertising beyond DRTV
In the drive for maximising the effectiveness of a TV campaign, there are a wide variety of opportunities to optimise your linear TV activity; second length, day of week, day part, station, programme to name just a few. At ARM, we lead the industry in terms of our proprietary technology that allows us to optimise […]
Top 10 ways TV advertisers can get the most out of PPC
What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates Though this may sound obvious, the digital team needs to know the dates of the campaign, and most importantly, in advance. There are a few things to consider when trying to capture all the people […]
A closer look at Smart TVs
A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of an input. This input started as a TV signal from an antenna – later replaced by a cable – but it hasn’t gone much further since then. Plug-in devices have enhanced this output over time: […]