Commercial TV channels in the UK have experienced a strong 2016 so far, with average commercial TV viewing on a TV set increasing by 1 minute year-on-year (YoY) up to 2 hours and 24 minutes per day. In addition to this, commercial TV’s share of total TV viewing for the first 6 months of 2016 […]
TV
Johnston Press re-evaluates Sky AdSmart deal
Last year, Johnston Press signed up – some say naively – Sky AdSmart to their bank of local advertisers. The deal is now under review as the regional newspaper publisher fears it is losing customers to the broadcast giant. Ashley Highfield, the Chief Executive of Johnston Press, said: “I think it is one of those […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]
Brexit uncertainty may be a unique opportunity
The continued uncertainty as to how the referendum vote will play out for the UK economy is also evident in the TV market. Both ITV and Sky floated in to the vote on healthy profits from the previous 12 month trading period, and although initially the market was confident that the second half of 2016 […]
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]
Dutch viewers shun Euro 2016 due to the absence of their national team
The Championships in France finally have drawn to a close, with Portugal the unlikely champions, and we now have time to reflect on the media impact of a tournament that never really came to life. France 2016 is the first tournament since 2002 which hasn’t featured the Dutch, and while this European Championship has not […]