Havas Group has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia.
Frontier will officially be integrated into the Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
The agency was founded in 1998 by Neil Hoar and has since become the leading full-service performance marketing agency in Australia, with a reputation built around delivering impactful, scalable and measurable business outcomes for clients.
Over the past 20 years, Frontier Australia has been innovating the way they use data and insights to develop campaign solutions for clients. Local clients include Finder.com.au, Temple & Webster, Global Shop Direct and BlueBet.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people.
Andy Sloan, CEO of All Response Media says: “As co-founders with Havas Edge of the Edge Performance Network, we are delighted to welcome our Aussie friends properly into the fold.”
Yannick Bolloré, Chairman and CEO of Havas Group, says: “Frontier Australia is recognised for driving client marketing budget ROI by connecting the science of direct response and the art of brand advertising. Their addition to our global network will provide localised performance marketing expertise and valuable insights across all channels for the EPN network and its extensive roster of global clients looking to expand into the Australian marketplace. We are thrilled to officially welcome the Frontier Australia team to our Group.”
Steve Netzley, CEO of EPN comments: “We’ve had tremendous success partnering with Neil, Steven, Dan and their talented team at Frontier Australia over the past few years, and the success we’ve enjoyed with them made our recent decision to formally add them into EPN an easy decision and one I’m personally very proud to see become a reality. Australia is a very important territory globally for EPN and our clients, and Frontier Australia is the perfect complement to the other EPN agencies around the world both culturally and through their ability to deliver for our clients.”
Steven King, Co-CEO of Frontier Australia adds: “We can’t speak highly enough of the global EPN network, run by Steve Netzley and his leadership team. Their commercial vision, entrepreneurial mindset and focus on delivering what is really important to clients is completely aligned with ours. In them, we feel like we have found a true and trusted partner. Together, we very much look forward to continuing what has always been our priority – to grow our clients’ businesses and have a materially positive impact on their success.”
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