• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Digital / Search Query Report visibility

Search Query Report visibility

8th October 2020 by Dan Morley

At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning that you can no longer see every search term click you are buying.

A quick summary of what we previously had, versus now;

  • Previous: You bid on a keyword “digital media” on phrase match and get 3 clicks. As it is phrase match, these three clicks may have been on; “digital media agency”, “digital media tracking” and “digital media performance” all of which are visible within an SQR report
  • Now: Same keyword, the same number of clicks. The SQR may show 1 click on “digital media agency” and that the campaign has had 3 clicks.

But what of those other 2 clicks?

You still had them, they’ll be in every report and you’ll see that the campaign drove them in your analytics – and you definitely paid for them. But no search query. The change has been live for one month, and after reviewing across a range of clients in multiple verticals, we’re seeing the transparency in paid search slowly fade away.

A relatively old figure from 2017 states that 15% of search queries seen across the search giant are new each day. Not hard to believe as people use figures, dates, years, months, and variables within search queries (eg. Junior ISA April 2020 rate). But now, there is no way to know or understand this as trends change and user searches evolve.

All Response Media viewpoint.

We are open and transparent with clients – from planning to performance – and this limits our ability to do this, to some degree. We will continue to review the data we have and make decisions based on it. If performance of this ‘non-transparent’ portion of terms underperforms, it will impact the overall account as we’re seeing above and with little ability to influence, will hurt the overall campaign and channel.

It will certainly up the ante on ensuring we manage the percentage of terms we have visibility on, regular and detailed SQRs.

And a final thought to end on: could this be voice search becoming more mainstream and Google choosing to exclude?

Read more information on our digital services.

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy