Contents: Section 2 Section 3 SECTION 1 Macro Trends and Insights Key dates, web visits and ad budget trends Our latest university advertising report discovers that higher education advertisers traditionally spend the majority of their ad budgets during the summer months, priming applicants for their final year of sixth form, and pupils going through clearing for courses beginning in […]
Archives for November 2023
How side-hustle’s are creating a new industry where brands are investing £100s of millions into advertising
Contents: Consumer behaviours have shifted With inflation reaching an all-time high across the United Kingdom and wages for many remaining stagnant, millions of Britons undoubtedly feel under pressure. Salaries and benefits just aren’t covering as much of the cost of living in the UK as they once did, and neither the government nor many companies […]
[Podcast] Episode 3: What should International Advertisers keep in mind?
Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]
