With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
ARM Blog
3 things to do if you’ve been negatively hit by a Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
The cookie revolution
The latest reports suggest that there may be a cookie revolution coming sooner rather than later. This is from the UK’s plan to introduce the Data Reform Bill as part of the National Data Strategy. What are the issues with cookies? In theory, the use of cookies holds great value for both the company and […]
4 steps to staying compliant in an organisation under the GDPR
Under the GDPR, regulations have been implemented to ensure that privacy compliance is maintained when processing data within a company. This has been reflected through Article 32 and the importance of ‘technical and organisational measures’. Technical and Organisational Measures When processing data, individuals’ personal information may be at risk if it is not handled correctly. […]
TV Market Update – September 2022
Latest TV Market Updates “The latest Warc estimates, released last month, are forecasting the UK TV market will grow by +5.9% in 2022. This is down 1.2 percentage points since their April forecast of 7.1%. We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-8% YoY.“ Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency […]
