How can businesses adapt their tactics and creatives to fit local contexts, whilst ensuring campaigns resonate effectively across diverse markets? In our latest episode, we delve into the delicate balance between global and local marketing strategies. From creative adaptation to offline expansion, we cover media buying challenges, CTV development, and practical tips for resonating with […]
Archives for July 2024
ARM Reels – Finance Brands Reel Review Session
For this session of our Reel Reviews, we turned our attention to the Finance Sector – specifically the sub-category of Insurance. We selected six brands and looked at their recent ads across the last 12 months. Despite a higher than usual amount of search for insurance at the start of the year, search trends stabilised […]