Last updated: May 2022
Our website uses cookies to distinguish users of our website from each other. This helps us to provide a better experience when you browse our website and also allows us to improve our website.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Tag4ARM uses cookies in order to track when users visit the site. The web pages tagged are based on where the tracking script is placed. These are 1st party cookies that are set on the domain of your website.
Cookies in relation to All Response Media’s website
| Issuer | Name of cookie | Cookie Duration | Purpose |
| Tag4ARM | _pk_ref | 6 months | This cookie stores the referrer of website |
| Tag4ARM | _pk_ses | 30 minutes | This cookie is used to store the session of the visitor. After every 30 minutes, if there is no visitor activity within 30 minutes, then visit will be considered as new after visitor action. This data is then sent to www.tag4arm.com |
| Tag4ARM | _pk_cvar | The cookie identifies unique users for the custom variable tag when it is used. “page” level custom variable will store the name/value in the next page view tracked | |
| Tag4ARM | _pk_id | 24 months | This cookie is used to store the visitor ID. This identifies whether a user has previously visited the website or not. |
| DoubleClick | IDE, DSID, msuuid_529hkh3671, _ct_rmm, cto_lwid, __gfp_64b, _msuuid_529xph3720 | Used for targeting/analytics with regards to marketing. ‘Targeting’ cookies use the insight from the analysis to match the user with the relevant product and services. This includes retargeting a user once they have visited our Domain. ‘Analysis’ cookies are used to profile user behaviour and optimise marketing campaigns e.g. we may track which creative and medium has more resonance with the target audience. This is designed to ensure relevant ads are served to you, to deliver a better experience with the brand. | |
| Bing | MUID, MUIDB | Used for tracking / analytics with regards to Bing marketing | |
| fr | Cookie tracks interactions of the user on the site to analyse and optimise Facebook Marketing | ||
| GatorLeads | wow.session, wow.anonymousid, wow.schedule, wow.utmvalues, wow.trackingdata, wow.data, ASPXAUTH, ASP.NET_SessionId | 1st party cookies are dropped to extract email data and store the email for analysis and targeting purposes within GatorLeads (formally WOW Media). | |
| Lead Forensics | _lfuuid | Persistent 10 years | The _lfuuid third-party cookie allows a website to track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies themselves by submitting a form. |
| Google Analytics | ads/ga-audiences | Session | Marketing: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. |
| Google Analytics | _gid | 1 day | Statistics: Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. |
| Google Analytics | collect | Session | Statistics: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. |
| Google Adsense | _gcl_au | 3 months | Marketing: This is often dropped by Google Analytics and is used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
Additional cookies that may be active on client websites when we plan media for them:
| Issuer | Name of cookie | Cookie Duration | Purpose |
| Tag4ARM | _pk_ref | 6 months | This cookie stores the referrer of website |
| Tag4ARM | _pk_ses | 30 minutes | This cookie is used to store the session of the visitor. After every 30 minutes, if there is no visitor activity within 30 minutes, then visit will be considered as new after visitor action. This data is then sent to www.tag4arm.com |
| Tag4ARM | _pk_cvar | The cookie identifies unique users for the custom variable tag when it is used. “page” level custom variable will store the name/value in the next page view tracked | |
| Tag4ARM | _pk_id | 24 months | This cookie is used to store the visitor ID. This identifies whether a user has previously visited the website or not. |
| DoubleClick | IDE, DSID, msuuid_529hkh3671, _ct_rmm, cto_lwid, __gfp_64b, _msuuid_529xph3720 | Used for targeting/analytics with regards to marketing. ‘Targeting’ cookies use the insight from the analysis to match the user with the relevant product and services. This includes retargeting a user once they have visited our Domain. ‘Analysis’ cookies are used to profile user behaviour and optimise marketing campaigns e.g. we may track which creative and medium has more resonance with the target audience. This is designed to ensure relevant ads are served to you, to deliver a better experience with the brand. | |
| Bing | MUID, MUIDB | Used for tracking / analytics with regards to Bing marketing | |
| fr | Cookie tracks interactions of the user on the site to analyse and optimise Facebook Marketing | ||
| All Response Media | AI_buffer: | 30 Minutes | Used in context with the “AI_sentBuffer” in order to limit the number of data-server-updates (Azure). This also allows the website to detect any duplicate data-server-updates. |
| All Response Media | ai_session | 30 Minutes | Used in con text with the “AI_bu ffer” in order to limit the n umber of data-server-updates This also allows the website to detect any duplicate data-server-updates. |
| DoubleClick | test_cookie | 1 Day | Used to check if the user’s browser supports cookies. |
| All Response Media | ARRAffinity | 30 Minutes | Used to distribute traffic to the website on several servers in order to optimise response times. |
| All Response Media | ARRAffinitySameSite | 30 Minutes | Used to distribute traffic to the website on several servers in order to optimise response times. |
| All Response Media | PHPSESSID | 30 Minutes | Preserves user session state across page requests. |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | ||
| ga# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | ||
| _gat | Used by Google Analytics to throttle request rate | ||
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | ||
| All Response Media | ai_user | 1 Year | Used by Microsoft Application Insights software to collect statistical usage. The cookie stores a unique identifier to recognize users on returning visits over time. |
| All Response Media | IDE | 1 Year | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| All Response Media | r/collect | 30 Minutes | This cookie is used to send data to Google Analytics about the visitor’s device and behaviour. It tracks the visitor across devices and marketing channels. |
Please note
Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical / performance cookies or targeting cookies.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Information about deleting or controlling cookies can be found here: https://www.aboutcookies.org/Default.aspx?page=3
To see a full list of our supplier cookies, please follow this link: https://www.allresponsemedia.com/our-suppliers
For questions about this cookie policy, the practices of this site or any dealings with All Response Media, contact us at:
All Response Media
Sutton Yard
65 Goswell Road
London
EC1V 7EN
Tel: 020 3330 7000
Email: marketing@allresponsemedia.com
2022 © All Response Media
