This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to the UK in 2010 by Amazon, emulating the US event, it has been labelled by many as the ‘biggest shopping day of the year’ where retailers offer big discounts on products in the run up […]
Gone in 6 seconds
YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there may be a performance side to the format. For those not familiar, Bumper ads are 6 second, non-skippable pre-roll video ads that are most suited to grabbing the attention of mobile users snacking on short-form […]
