All Response Media has partnered with Arden University and Bauer Media to offer two Kiss FM and Kerrang! radio listeners a life-changing prize – the chance to study a degree of their choice at Arden for free. Arden will sponsor two winners through the application process and waive all tuition fees for their choice of […]
How can brands use QR codes with TV?
A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded […]
Effectiveness in the digital era – a ‘one size fits all’ approach to TV strategy?
At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]
