CFlight is ready for take-off, being made available to media agencies that are running linear and BVOD campaigns. Media buyers will have access but will be required to register. Agencies will be able to access CFlight to get combined linear TV impacts and video-on-demand impressions in a complete de-duplicated campaign report for All Adults. Other […]
Analysed: Amazon’s Premier League debut
The current Premier League football season has had a lot of firsts: the (dubious) implementation of VAR, Liverpool taking 64 out of 66 points so far, and more importantly for all of us… a new way for consumers to watch the matches live. Last month, Amazon stepped firmly into Sky and BT’s realm for the […]
Has VOD caused a second wave of disruption to the TV industry?
The television industry is on the verge of a second wave of disruption according to the BBC director-general Tony Hall. Alongside his theories on how the streaming competition will heat up, we have access to the latest IPA TouchPoints data to see how the ‘first wave’ has impacted the media landscape. We often forget that […]
Are sports viewers leaving Sky?
Our biggest saleshouse in the UK, Sky, has been having a particularly tough time recently. The hot summer weather caused impacts to fall heavily across their portfolio, whilst competitors have been stepping on their toes by becoming more involved in live sports broadcasting. Sky built their business through the Premier League and BT used sport […]
Is state intervention needed to preserve Newspapers?
On 6th February, there was an interesting story to come out of Downing Street, and for a nice change, it wasn’t about the Brexit negotiations. Instead, the headline was Theresa May’s government is to launch a review into the national and local press, with the aim of assessing whether state intervention was needed to preserve […]
Are Premier League viewing figures worth the worry?
We recently highlighted the >decline in Premier League viewing figures, with a 19% drop in the number of viewers tuning in for flagship broadcasts year-on-year (YoY). This wouldn’t have made pretty reading for Sky and BT given the record multi-billion pound deals they brokered for the viewing rights. Viewership for BT Sport’s European coverage is […]