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You are here: Home / Archives for Rhona Dalglish

Rhona Dalglish

ad space by a river

May I have your attention please?

13th May 2021 by Rhona Dalglish

With ever-growing levels of content to consume, it’s becoming increasingly important to stand out from the crowd in order to engage consumers, to attract and maintain their attention. Creative marketing agency Energize and the VU University Amsterdam recently published their research into the phenomenon, investigating ‘attention triggers’; scientifically proven tools which can be used to […]

man watching tv

Is 100% digital advertising the future?

3rd September 2020 by Rhona Dalglish

In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven One Media, which highlights TV’s effectiveness in what some may think of as a retiring medium. The report ran five studies covering a range of emotional, motivational, and practical ways that advertising is perceived within […]

Vintage radio set on a table with a cup of tea beside and some flowers

How is radio listenership affected by the COVID-19 pandemic?

6th May 2020 by Rhona Dalglish

Radio is celebrating a decade of being the most trusted medium in Europe, as the annual Eurobarometer survey revealed, amid the COVID-19 pandemic. The channel reigns over TV and Press (49% and 46% respectively), is trusted by 57% of Europeans in the latest study. Given this consistently high consumer confidence, how has the pandemic affected […]

woman sat in a forest

Going for green; YouGov’s new sustainability segments

16th January 2020 by Rhona Dalglish

Among their usual segmentation devices, YouGov has recently introduced a method of segmenting audiences based on their views of sustainability. This is a novel and profound way for marketers to delve deeper into audience psyche, to develop more meaningful marketing messages and help clarify the most valuable media channels to connect with your audience. The […]

TV remote

Controlling uncertainty: Managing the impact of external factors on TV campaigns

10th September 2019 by Rhona Dalglish

External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so can have a significant consequence on the response rates of TV campaigns. This is particularly true for the third sector when donating to a charity may be considered a ‘luxury’ by some, meaning that external […]

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