Brooks picks All Response Media as Pan-European media agency of record
Brooks has appointed All Response Media to handle its media planning and buying account, after a competitive pitch run by the AAR Group that started in October 2021. The final shoot out involved 3 other agencies. The scope of the appointment, which is effective from January 1st 2022, covers all digital and offline media which the agency will split across its offices in London and Amsterdam.
Announcing the appointment of All Response Media, Brooks Director of Marketing EMEA Jim Miles says:
“We are confident that our partnership with ARM will be a key enabler of our next phase of growth at Brooks, and we are looking forward to working with their talented team. They demonstrated a clear understanding of our business and developed a bold strategy that we are excited to execute together in the coming years.”
Commenting on the win for All Response Media, Colin Gillespie CSO says:
“We are incredibly excited and privileged to be working with Brooks who have challenged us with a pragmatic but evolutionary performance first remit in this hugely competitive landscape. How we deliver sales will be as important as how and where we promote the brand and measure business outcomes. Our appointment reflects a unique opportunity to flex strategy against the category norm as the world learns to live with Covid, and what that means for our general physical and mental wellbeing.
The vision we articulated represents a step change in their targeting, channel mix, qual and quant campaign measurement, and cross-channel attribution. Brooks proudly position themselves as “Running on Science”, so do we which cements our joint approach to doing business.”
About Brooks Running
Brooks Running sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best gear, tools and experiences. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit https://www.brooksrunning.com/ for more information or follow us on social media @brooksrunning.
About All Response Media
Having one of the most experienced boards in the UK media market, All Response Media are the media planning and buying agency that build businesses and brands through customer acquisition. Their expert media knowledge and data science capabilities combine to provide clients the unfair competitive advantage needed to outsmart the competition.
ARM’s proprietary attribution and media analysis solutions combine to exploit opportunities that nobody else can see. The combination of sharp audience insight, market-beating buying prices and bespoke full funnel attribution has been the driving force behind client success for 25 years.