With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been significantly less hit economically by the pandemic than the UK (its gross domestic product (GDP) contracting by 3.5% in 2020, vs. almost 10% in the UK). With GDP growing beyond the EU average every year […]
International Expansion
The Italian job: What you need to know about Italian TV
Launching a TV campaign in a market you are unfamiliar with can be a daunting prospect, but new countries help to expand your audience reach and can offer unique market conditions which, with the right market expertise, can be used to deliver positive results. One market that differs significantly from the UK, but offers its […]
