Privacy Policy for All Response Media
Last Updated: 18 Aug 2025
1. Introduction
All Response Media (“ARM”, “we”, “us”, or “our”) is a leading media planning and buying agency with offices in London, Amsterdam, and Leeds. We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) in the European Union, the Data Protection Act 2018 in the UK, and other relevant regulations.
This privacy policy describes how we collect, use, store, and protect your personal data, as well as your rights regarding the data we hold about you. This policy applies to all personal data processed by ARM across our websites, email communications, and services.
2. Data Controller
ARM operates as a data controller for personal data collected and processed in the UK and Netherlands.
- London, UK (Head Office):
 Sutton Yard, 65 Goswell Road, EC1V 7EN
 Phone: +44 (0) 20 3330 7000
- Leeds, UK:
 Marshalls Mill, Marshall Street, LS11 9YJ
 Phone: +44 (0) 20 3330 7000
- Amsterdam, NL:
 Koivistokade 3, 1013 AC, Amsterdam
 Phone: +31 20 808 1750
3. Data Protection Supervisory Authorities
- UK: The Information Commissioner’s Office (ICO), www.ico.org.uk
- Netherlands: The Dutch Data Protection Authority (Autoriteit Persoonsgegevens), www.autoriteitpersoonsgegevens.nl
4. Data Protection Officer
You can contact our DPO at:
- Email: [email protected]
- Postal Address: Data Protection Officer, All Response Media Limited, Sutton Yard, 65 Goswell Road, London, EC1V 7EN, UK
5. Information We Collect
We collect personal data including:
- Personal Identification Information: Name, email address, phone number
- Technical Data: IP address, device IDs, browser type, website navigation history, analytics
- Client Third-Party Data: Information provided by clients about their customers, leads, or prospects
We collect data through website forms, cookies, analytics tools, third parties, and publicly available sources. We do not knowingly collect data from children.
6. How We Use Your Data
Purposes include:
- Services and Customer Support
- Contract fulfilment
- Marketing communications
- Analytics and website performance
- Job applications
- Internal accounting
We do not engage in automated decision-making that has legal or significant effects on individuals.
7. Staff and Candidate Data
Details are covered in our dedicated staff and candidate privacy policy: https://allresponsemedia.teamtailor.com/data-privacy.
8. Legal Basis for Processing
- Contractual Obligation
- Consent
- Legitimate Interests
- Compliance with Legal Obligations
9. Data Sharing and Third-Party Services
We may share your data with service providers, business partners, and regulatory authorities. We do not sell or rent personal data.
10. Cookies and Tracking Technologies
We use cookies for analytics and advertising. You can manage preferences through our Consent Management Platform or adjust your browser settings.
11. Data Retention
We retain data only as long as necessary for its purpose or as required by law, after which it is securely deleted or anonymised.
12. Your Rights Under GDPR
You have the right to access, correct, delete, restrict, or object to processing of your personal data. You can also request a copy in a portable format. Contact us at [email protected].
13. Data Security
We use encryption, secure servers, access controls, and audits to protect personal data. In case of a data breach, we will notify affected parties and authorities as required by law.
14. Data Transfers
We may transfer data outside the UK/EEA, ensuring safeguards such as Standard Contractual Clauses or adequate protection standards.
15. Changes to This Privacy Policy
We may update this policy from time to time. Please review periodically for updates.
16. Contact Us
- Email: [email protected]
- Postal Address: Data Protection Officer, All Response Media Limited, Sutton Yard, 65 Goswell Road, London, EC1V 7EN, UK
17. Complaints
You may complain to your supervisory authority:
- UK: ICO, www.ico.org.uk
- Netherlands: Autoriteit Persoonsgegevens, www.autoriteitpersoonsgegevens.nl