What is Radio Advertising?
Radio is an emotive and impactful medium that sits at the heart of everyday life: from breakfast time to commuting hours, throughout the working day and into the evening and early hours of the morning.
With a weekly reach of 90%, radio connects with all ages and demographics, with the average listener tuning into 21.5 hours of radio per week. Additionally, with 6 out of 10 adults listening to radio via a digital device, the opportunities to extend the campaign beyond voice-only into an integrated environment have increased tremendously. (Source: RAJAR)
What we do
Radio can be a very effective method for customer acquisition; supporting heavier media channels well with its high dwell time. What we do to start is ascertain whether radio adverts should be part of your media mix. With efficiency gained from purchasing through reverse auction strategies, radio can be an integral part of a wider media mix.
As a media-neutral performance agency, we only select a media channel if it has the potential to generate a response for clients. We see ourselves as a business partner and only grow if you grow; selecting the right media channels is core to this.
Reporting and insights
All campaigns, no matter how big or small, come with a regular set of reports and detailed analysis. using econometric analysis we assess the immediate impact and the longer-term changes the campaign has made on all response mechanics and other media channels. Reports and attributed results can all be viewed by client access to our proprietary measurement and analysis suite, ARMalytics®.