- Challenge: To build trust in online services with a wary 55+ market, and drive customers to sign up a new online repeat prescription service. Increasing awareness of the home delivery service to both the target audience as well as influencers and carers.
- Strategy: Innovative use of TV, combined with strong creative and consistent DR strategies that increased awareness in the 55+ target five-fold. We launched the ad with subtitles in GP and hospital waiting rooms, targeting patients at an opportune moment, when receiving a prescription. We optimised campaign by moving spots for the best cost per acquisition
- Results: The campaign achieved a vastly reduced cost per acquisition, with brand awareness growing by 75% for the core audience.