- Objective: Vistaprint, an industry leader in business printing, wanted to grow their business in Canada, with consistent cost per acquisition KPIs and scale the main challenges in the Canadian market.
- Strategy: We immediately increased the efficiency of media rates. In subsequent weeks, we broadened the media footprint to increase exposure and introduced a shorter spot length to lower costs whilst also increasing spot frequency.
- Results: A significant improvement in cost per acquisition (CPA) with new customers acquired via TV (measured via survey) exceeding Vistaprint’s goals for the campaign. This led to increased investment, with Canada rising to be the 3rd largest market for Vistaprint (started outside the top 10).