- Objective: Unearthing actionable insights to improve Vistaprint’s acquisition of new customers. As an established TV advertiser over the previous five years, they were of the mindset that the effect of TV couldn’t be disentangled from their large online footprint.
- Strategy: Our approach was to break this down and deliver data-led TV campaigns that would drive new customers to their site and ultimately purchase. We began by analysing their previous campaigns and recommending a new approach to how we will deliver their budget more efficiently.
- Results: Efficiency gains on almost all variables we can control which in aggregate give us a strong year on year new customer growth for the same marketing spend.