This week Google announced that their free to use CRO platform Google Optimize is sunsetting in September.
Originally they announce that some form of A/B testing would be integrated within the GA4 platform however this information has now been updated that instead they are investing in A/B testing tool integrations with the GA4 platform.
According to convert.com their market share app estimated that Google Optimize has 61% of the market share for CRO tools and 5,000 current active users globally. In the UK it is estimated that Google Optimize has a market share of 70%.
This means there will be a significant number of businesses that will need to re-platform their CRO software before the September deadline.
Our Head of CRO Jonathan Argile tells us that although losing a free tool such as Google Optimize is unfortunate for a number of businesses it does open up an opportunity to work with more advanced CRO software which will ultimately help your CRO testing programs.
As an agency, we are here to help our clients new and old with their future CRO strategy and re-platforming information and migration away from Google Optimize.
If you have any questions then get in touch.
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