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WRP

[EVENT]

Product Launch: Watch our talk at the IPA to see how WRP is optimising the way brands plan and buy their media.

TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset. We were invited to deliver a talk on how WRP is revolutionising media planning and buying, where we also delivered an audience Q&A session.

Alongside the talk is an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life, including two waves of data, enabling us to look at the effect of seasonality.

Click on the link below to watch the talk.

Click below:

Watch here

Forget conventional media planning

There are three consumer states of mind.

Behaviour and mindset matters for truly effective media. Three key mental variables are at play as individuals shift between mind states: their mood and their openness to distraction.

Focused, task-oriented time spent on productivity. Post-pandemic flexibility has blurred the lines between work and leisure.

Leisure time for relaxation and recuperation. The home plays a pivotal role during this phase, and audiences are open to new distractions.

Engaging in enjoyable activities, from hobbies to family time. Audiences in this state are less receptive to non-relevant distractions.

Built to drive better business outcomes

Maximum Response & Impact

With our customer oriented marketing approach.

Ad Spend Works ‘Harder’

By identifying insights at a granular level.

Craft Optimal Creative

With complex IPA Touchpoints respondent level-data.

Drive Incremental Growth

Through Niche Segment Understanding.

WRP optimises advertising results for the most successful brands

What is WRP?

Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day.

Register Now ↑

[PRESS RELEASE]

All Response Media’s Analytics Empowers Media Planning Evolution

“With evermore research supporting the hypothesis behind our Work.Rest.Play. planning framework, our focus is on understanding audiences at an unprecedented level from a media planning perspective. WRPLive introduces a bespoke toolset that is completely unique within the industry, enhancing our ability to truly connect with audiences on a deeper level and bring Work.Rest.Play. to life through the full marketing funnel.”

Click the link below to read the full press release.

Read here

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