My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to Christmas period. The brand shone the spotlight on “the perfect gift” of personalised chocolates and seasonal range expansions like tree and table decorations. Being a premium chocolate brand, Cyber Week opens up a new audience for My M&M’s, making […]
Archives for October 2021
TV and media advertising in Spain
Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth through specialist media planning. Posing a commerce opportunity with a population of almost 47 million, Spain is the fourth most populous EU member state and also ranks fourth for GDP; an important part of the European […]
Black Friday Learnings with Shark: BVOD & Radio
A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and in 2020 we wanted to go bigger and better than ever with Shark. Historically, Shark has been an exclusive TV brand. Starting off as a core DR brand, we have been moving towards a […]
