August 2024
Exec Summary
- Searches for Flights, Travel Insurance and Hotels are all up by 1% MoM while Cruises are up by 4%, whilst searches for Holiday are down by -2%.
- Category spends for Sea/Shipping are up MoM and YoY, Holidays Abroad is up 20% YoY but down MoM, we are also noticing Travel Agents and Travel insurance are also down MoM but up YoY.
- Whilst we are seeing fluctuating results for both category spend and Google search terms, with Travel Insurance still out performing most other sectors. We are seeing a rise of new locations available for travellers showing us the continuation of the expansion within the Travel sector.
Latest Travel News
Key headlines from the last month
Travel Programming
Travel related shows from the last month
A Place in the Sun Channel 4 12th August 2024. Impacts: 169 (000’s).
Upcoming Programs
Travel related shows in the next month
Bargain-Loving Brits in the Sun Sat 14th Sep 9:15am
Mediterranean with Simon Reeve on Dave. 3rd August 2024. Impacts 144(000s) impacts.
A Place in the Sun Sat 14th Sep 11:25am.
A New Life in the Sun: Where… on Channel 4 19th August 2024 116 (000s) impacts.
James Martins American Adventure Mon 16th Sep 2pm on Food Network.
Canal Boat Diaries Ellesmere Port to Audlem on Yester 17th August 2024 Impacts 113 (000s).
Rick Stein’s Far Eastern Odyssey Tue 17th Sep 5pm on DAVE.
James Martin’s French Adventure on Foodnet 24th August Impacts 98 (000s).
An Idiot Abroad 3 Friday 20th Sep 8pm on Sky Max.
Market Spend Trends
Estimated ATL media spend trends across top travel advertiser categories – source: Nielsen
Market Search Trends
Indexed Google search volume trends across top travel category search terms – source: Google Trends
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