June 2024
Exec Summary
- Searches for Flights (+2%) , Travel Insurance (+11%) and Hotels (+8%) are up MoM, whilst searches for Travel and Cruises remain the same. However, we do see decreases for all monitored search terms in comparison to June 2023..
- Category spends for UK Holidays and Travel insurance are up both MoM and YoY, Sea/Shipping is up 8% MoM but down YoY. All other categories have seen decreases in investment both in comparison to May, and in comparison to June 2023.
- Whilst we are seeing fluctuating results for both category spend and Google search terms, Travel is still outperforming most other sectors according to Barclays. Agents have experienced a 13% increase in transactions in June, and Ryanair recorded its busiest month ever.
Latest Travel News
Key headlines from the last month
Travel Programming
Travel related shows from the last month
A Place in the Sun Channel 4 26th June 3pm. Impacts: 222(000’s).
Upcoming Programs
Travel related shows in the next month
Cruising with Jane McDonald 13th July 9am 5TV
Bargain Loving Brits in the Sun on 5TV June 4th. 4pm. Impacts 237(000s) impacts.
Malta – The Jewel of the Med on 5TV 14th July 12.40pm.
Sun, Sea & Selling Houses on Channel 4 28th June 5pm 237 (000s) impacts.
Greek Islands From Above on National Geographic 11th July 8pm.
Chateau DIY on More4 28th June 6pm Impacts 120 (000s).
Great Continental Railway Journeys on Yesterday 13th July 7pm.
Joanna Lumley’s India on Yesterday 30th June 5pm Impacts 42 (000s).
Cruising with Susan Calman on 5TV 14th July 10.45am.
Market Spend Trends
Estimated ATL media spend trends across top travel advertiser categories – source: Nielsen
Market Search Trends
Indexed Google search volume trends across top travel category search terms – source: Google Trends
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