For this session of our Reel Reviews, we turned our attention to the Finance Sector – specifically the sub-category of Insurance. We selected six brands and looked at their recent ads across the last 12 months. Despite a higher than usual amount of search for insurance at the start of the year, search trends stabilised […]
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Travel Market Dashboard
August 2024 Exec Summary Latest Travel News Key headlines from the last month What next? EasyJet full of answers as net zero roadmap turns two. Travel Programming Travel related shows from the last month A Place in the Sun Channel 4 12th August 2024. Impacts: 169 (000’s). Upcoming Programs Travel related shows in the next […]
All Response Media’s Analytics Empowers Media Planning Evolution
London, 4th June 2024 — All Response Media is thrilled to unveil its latest innovation, the proprietary analytics layer, WRPLive. This exciting development is transforming the way our planners think about audiences, media consumption, and flighting. By harnessing complex IPA Touchpoints respondent level data, WRPLive empowers our clients and their creative agency partners to craft […]
UEFA Euro 2024 – Update from ITV and the All Response Viewpoint
Friday 14th June kicks off a summer of international football with UEFA Euros 2024 live from Germany – with both the BBC and ITV broadcasting games. ITV have decided to give advertisers some media buying “guarantees” whilst promising to deliver the following: The 3 ‘Media Buying Guarantees’ ITV has Offered £13 All Adults fixed CPT: […]
Search Results in EEA Countries – What’s New?
Google recently shared updates about the Digital Markets Act (DMA) and how they’ll impact search results in European Economic Area (EEA) countries. Below is a list of some of the changes that you can expect: A more enhanced search experience When users in EEA countries search for things like “restaurants near me,” they’ll see more […]
ARM Reels – Animal Charity Brands Reel Review Session
For the second session of our Reel Reviews, we turned our attention to the Charity Sector – specifically Pet/Animal charities. These two combined sub-sectors account for around 20% of the overall Charity industry spend. We picked seven brands and looked at their most expensive ads between the period of August 2023 – January 2024. Unsurprisingly, Christmas […]
