“Whilst Adult linear impacts are expected to decline further in 2022, this is largely driven by 16-34 impact migration (to video-on-demand) as opposed to 45+ adults.” Aldona CornishDirector FEATURED READS E-Commerce reaping the benefits of TV Could combining OOH and mobile be the way to go? TV and media advertising in Spain Contact us to […]
2022 predictions: what can we expect?
Looking back to look forward “The pandemic significantly impacted all advertising industry revenue. We saw revenues in the commercial TV sector materially decline almost overnight, as advertisers either cancelled or postponed their campaigns in light of the pandemic.” Aldona CornishDirector 2020 was a year marked by the Covid-19 pandemic, and lockdown restrictions were put in […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]
The gateway to a new world
Back in November 2015, the great and the good of the agency world came together to learn what the major UK commercial broadcasters were showcasing in 2016. In true Spinal Tap fashion, the glitz and glamour were turned up to eleven. ITV in particular pulled out all the stops to ensure their renamed ‘Gala’ had […]
