What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has announced a lower monthly price point for subscribers who would accept advertising. “Basic with Ads” will be launching across 15 countries overall, having already launched in the UK. These Ad Funded subscribers will have access to c80-90% of the current […]
How could a privatised Channel 4 impact advertisers?
The government has announced plans to privatise Channel 4, which currently consists of 12 channels including C4, E4, Film4, and streaming service, All 4. Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders. The broadcaster’s board is appointed by […]
Infographic: 2022 Media Predictions
“Whilst Adult linear impacts are expected to decline further in 2022, this is largely driven by 16-34 impact migration (to video-on-demand) as opposed to 45+ adults.” Aldona CornishDirector FEATURED READS E-Commerce reaping the benefits of TV Could combining OOH and mobile be the way to go? TV and media advertising in Spain Contact us to […]
2022 predictions: what can we expect?
Looking back to look forward “The pandemic significantly impacted all advertising industry revenue. We saw revenues in the commercial TV sector materially decline almost overnight, as advertisers either cancelled or postponed their campaigns in light of the pandemic.” Aldona CornishDirector 2020 was a year marked by the Covid-19 pandemic, and lockdown restrictions were put in […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]
