Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up c.20% of time spent with the TV set. Not a particularly ground-breaking statistic in and of itself, but one that has resurfaced the perennial discussion around ‘the future of TV’. This article touches on a […]
The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. Discovery ad campaigns are native ads that appear in Google feeds, including the YouTube home feed, Gmail social and promotions tabs and Google Discover feed (Google has reported that 800 million people now use Discover […]
The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire innovation and unveil new updates across its products. The theme of the live event this year was discovery and there was a key focus on new creative formats that would allow for even more automation […]
Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the idea at some point. In doing so I can imagine the thought process going something like this: “Do people use it…what’s the reach against my target audience…? It’s just full of millennial ‘fashionistas’ right…? Will […]
The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, meaning advertisers will no longer have the ability to see the average position of their individual keywords. What is the change? The average position metric in Google Ads (formerly AdWords) will be removed, to be […]
The importance of voice assistants in marketing: Over-hyped or crucial?
According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices worldwide. Previously, Google had reported that its assistant had reached one billion devices (mostly smartphones) and Apple have said that Siri has 500 million active users. In addition, Amazon has stated that they have sold […]
