Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
Social media: The US election, and our top tip for navigating large events
Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to respond to over the past 4 years. The 2020 election was expected to be the ultimate test of social media networks and the steps they would take to ensure accurate information to its users. Facebook […]
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
Snapchat soon to release Project Eagle
In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have partnered together to push for social shopping supremacy. Snapchat announced recently it is currently in the process of building a visual product search feature, codenamed ‘Eagle’, that will deliver users through to Amazon listings. Users […]
