After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]
Netherlands turns to traditional media as views on social media shift
The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now starting to be considered a pastime exercise. The Media Experience Survey 2020 (a single source study conducted on behalf of the Dutch Advertiser Association, Outreach, Magazine Media Association and NDP Newsmedia) highlights this transition and […]
The reach and effectiveness of TV is still indispensable in the digital world
It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]
