Actegy Health has appointed All Response Media to handle their media activities in Italy, e.g., the online and offline (and more specific DRTV activities) media planning, buying and optimisation. Revitive is launching 3 devices in Italy (Medic, Medic + Ginocchia and ProSalute) on the 30th of May on their website Revitive.it and Amazon.it. The campaign […]
Cowboy takes to the streets of Amsterdam
After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]
Major development in the Dutch media landscape: RTL Netherlands and Talpa Network merge
Pretty much the merger of the year this one with the two main commercial entities RTL Netherlands and Talpa Network forming a joint venture. There is obviously no mentioning of any amounts involved in this deal, but RTL will get 70% of the shares of the company and Talpa 30%. It will be led by […]
2020, a year to remember for Dutch television
How do you summarise the Dutch TV developments during a year that has completely been turned upside down by a pandemic most of us have not experienced before in our lives? Where do you start? TV screen time at record high in 2020 With the viewers market? This has grown significantly. We have watched far […]
Is TV advertising back to normal?
The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% compared to the same period last year. The spot market (i.e. normal in-programme ads, not sponsorship) amounted to €153 million, an increase of 1.5%. After a dramatic first half, where the TV ad market fell […]
Netherlands turns to traditional media as views on social media shift
The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now starting to be considered a pastime exercise. The Media Experience Survey 2020 (a single source study conducted on behalf of the Dutch Advertiser Association, Outreach, Magazine Media Association and NDP Newsmedia) highlights this transition and […]
