Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
