Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
After a tumultuous year, how was offline ad spend affected?
As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and May, to a cautious re-opening in the summer, to further lockdowns as the second wave hit us, the ad market in the UK has never seen such turmoil. But what is clear is that not […]
State of media channels in the post-lockdown ad market
With the economy slowly trying to return to some sort of normality, we’ve seen a strong increase in spending across the market. Often, this is reflected in a tightening of availability in those media channels. However, there can be conflicting messages when that availability suddenly relaxes at the last minute. So, to get a better […]
How has national press coped during lockdown?
We’re now in our fourth month of lockdown, and many media owners are starting to report that spend is beginning to pick up and markets are firming up again. But is this really the case or are they just talking the market up? To make sure for ourselves, we’ve done some digging around in the […]
Big changes at Bauer Radio after CMA approval
Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing network of stations to create the “largest commercial radio network in the UK” called the Hits Radio Brand. But what does that mean? Are we going to get a brand-new national station called Hits in […]
Radio – The fast growing, must have medium?
The latest results from the radio industry in the Q4 Radio Joint Audience Research (RAJAR) numbers, show listening to be in rude health. The headline numbers say it all really: 87.5% of the population listen to the radio every week, commercial radio reaching over 1.5m more listeners than the BBC, choice of stations has never […]
