Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
Big changes at Bauer Radio after CMA approval
Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing network of stations to create the “largest commercial radio network in the UK” called the Hits Radio Brand. But what does that mean? Are we going to get a brand-new national station called Hits in […]
Radio – The fast growing, must have medium?
The latest results from the radio industry in the Q4 Radio Joint Audience Research (RAJAR) numbers, show listening to be in rude health. The headline numbers say it all really: 87.5% of the population listen to the radio every week, commercial radio reaching over 1.5m more listeners than the BBC, choice of stations has never […]
Is launching a new women’s lifestyle magazine clever?
With circulations continuing what seems to be an inexorable decline, the news last month that DC Thomson had launched a new lifestyle magazine called Platinum was interesting news, to say the least. The latest ABC results in August showed very few instances of any year- on-year (YoY) rises in actively purchased circulations for the six […]
The radio sector is in rude health and keeps on growing
While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and ‘never read’ a newspaper, one sector that continues to show growth is radio. Radio has shown how it can continue to adopt new ways of reaching an audience that is still hungry for more. From […]
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
