With 1.8 billion users at the end of 2022, TikTok has risen to be one of the largest and most well used social media platforms in the market. 49% of Tiktok users are under the age of 25, indicating a huge following within GenZ and how they interact with the app which in itself is […]
BrightonSEO: Key learnings for search advertisers
Since the first brightonSEO conference in 2010, it has quickly become one of the most attended and respected search conferences in the world. It’s a chance for SEOs to meet up and connect with like-minded people, and to share knowledge, tips and work to overcome any key challenges within the industry. Key SEO topics that […]
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
Google’s new guidelines for writing page titles
It should come as no surprise that Google prioritises “readable and accessible” content. With the help of our google page titles guide, make sure that your content should always be clear and easy for everyone to understand – the search engine juggernaut has been reviewing page titles since 2012. Back in August, they rolled out […]
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]
