For this session of our Reel Reviews, we turned our attention to the Finance Sector – specifically the sub-category of Insurance. We selected six brands and looked at their recent ads across the last 12 months. Despite a higher than usual amount of search for insurance at the start of the year, search trends stabilised […]
Travel Market Dashboard
August 2024 Exec Summary Latest Travel News Key headlines from the last month What next? EasyJet full of answers as net zero roadmap turns two. Travel Programming Travel related shows from the last month A Place in the Sun Channel 4 12th August 2024. Impacts: 169 (000’s). Upcoming Programs Travel related shows in the next […]
[Podcast] Episode 8: Media Innovation & Future Gazing
The media landscape is evolving rapidly, and over the next 12 to 24 months, we anticipate significant changes. In our latest episode, we discuss the key trends shaping the future of media, the challenges of capturing consumer attention, the increasing digitisation of media, and the role of artificial intelligence in creative advertising. Watch the full […]
[Podcast] Episode 7: Challenges Facing the B2B Market
B2B is business-focused, which means that although you are selling a product or a service, that key messaging is going to be completely different to what it would be in B2C. In our latest episode, we dive into the essential differences between B2B and B2C marketing, emphasising the importance of targeted audience segmentation and resource […]
All Response Media’s Analytics Empowers Media Planning Evolution
London, 4th June 2024 — All Response Media is thrilled to unveil its latest innovation, the proprietary analytics layer, WRPLive. This exciting development is transforming the way our planners think about audiences, media consumption, and flighting. By harnessing complex IPA Touchpoints respondent level data, WRPLive empowers our clients and their creative agency partners to craft […]
[Podcast] Episode 6: Industry/TV What changes have we seen in the last 12 months?
Creativity is significant in shaping product offerings and brand stories, but there’s a delicate balance between brand-building and direct response tactics. In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions. Additionally, we explore lead harvesting techniques, strategically leveraging […]
