Be on the lookout for the following brands Charity Industry Trends Visits decline for the Charity sector despite an increase in media investment. In comparison to Oct 2021-22 & 22-23, there’s been a 3% decline in visits for the charity sector despite a 12% increase in media investment. The cause is the combination of high […]
[Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising
To get the maximum effectiveness out of a direct response campaign – there are various different factors you need to consider. In our latest episode, we explore the different ways to maximise the effectiveness of your direct response. We cover the importance of creativity in product offerings and brand narratives, balancing brand-building and direct response […]
UEFA Euro 2024 – Update from ITV and the All Response Viewpoint
Friday 14th June kicks off a summer of international football with UEFA Euros 2024 live from Germany – with both the BBC and ITV broadcasting games. ITV have decided to give advertisers some media buying “guarantees” whilst promising to deliver the following: The 3 ‘Media Buying Guarantees’ ITV has Offered £13 All Adults fixed CPT: […]
Search Results in EEA Countries – What’s New?
Google recently shared updates about the Digital Markets Act (DMA) and how they’ll impact search results in European Economic Area (EEA) countries. Below is a list of some of the changes that you can expect: A more enhanced search experience When users in EEA countries search for things like “restaurants near me,” they’ll see more […]
Sky Sports Key Stats – Q1 2024
Super Bowl Record The Super Bowl on Sky Sports set a new record for viewership, with an average of 514k viewers and a peak audience of 761k. It’s the most-watched Super Bowl ever on Sky Sports. Taylor Swift’s attendance likely had something to do with this as numerous US outlets have reported an increase in […]
ARM Reels – Animal Charity Brands Reel Review Session
For the second session of our Reel Reviews, we turned our attention to the Charity Sector – specifically Pet/Animal charities. These two combined sub-sectors account for around 20% of the overall Charity industry spend. We picked seven brands and looked at their most expensive ads between the period of August 2023 – January 2024. Unsurprisingly, Christmas […]
