For the second session of our Reel Reviews, we turned our attention to the Charity Sector – specifically Pet/Animal charities. These two combined sub-sectors account for around 20% of the overall Charity industry spend. We picked seven brands and looked at their most expensive ads between the period of August 2023 – January 2024. Unsurprisingly, Christmas […]
ARM Reels – Cruise Brands Reel Review Session
All Response Media has been around for over 25 years, and in that time we’ve worked on enough campaigns to know what (and what doesn’t) work. ARMreels is a panel led initiative where our experts review category-specific video format creatives against 10 different consumer variables. For the first session of our ARMreels Reviews, we set […]
Love Island All Stars
Monday 15th January 2024 saw the return of Love Island on ITV1, ITV2 AND ITVX with an ‘All Star’ twist. The new series saw the return of former Love Island members as well as host Maya Jama. The first episode on ITV1 averaged 941,000 adult viewers and peaked at 1.2 million, ITV2 averaged 461,000 adult […]
Travel Advertising Report
Be on the lookout for data and insight on the following Travel companies and more: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, the […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
[Podcast] Episode 3: What should International Advertisers keep in mind?
Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]
