Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what the major shifts in consumption are and how this has changed the digital advertising landscape. 5 trends we’re currently seeing: Quantum Metric suggests e-commerce sales saw revenue growth of 52%, and conversion rates are seeing […]
How to see success on YouTube in 2020
Google recently released an article around the change in consumer habits. It was found in the Ofcom Media Nations U.K. 2019 report that online video continues to be on the rise, with more than 10 million users in the UK using the YouTube app daily. Off the back of the rise in video, Google has […]
What does the rebranding of Bing mean for advertisers?
Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big focus on personalisation and AI, with the following statement from Rik van der Kooi, corporate VP for Microsoft Advertising: “In the next year, we’re introducing more advertising products with built-in AI, more connected to your […]
What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]