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You are here: Home / Archives for Tom Speechley

Tom Speechley

ITV1 building

ITV’s 2020 growth pot: Invest more and receive more budget

28th February 2020 by Tom Speechley

Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]

tv on a stand

How gift incentives affect your TV ad performance

14th December 2018 by Tom Speechley

For the right product and audience, introducing a gift incentive can have a significant effect not only on your own performance and efficiency, but it can also negatively affect your competition’s performance too. This uplift can counteract or negate any initial upfront costs incurred by introducing or increasing the value of your gift. The level […]

magazine open on ad

Is the future for men’s lifestyle magazines doomed?

30th November 2018 by Tom Speechley

ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across London, Birmingham, Liverpool, Manchester, Glasgow, Edinburgh, Dundee, Newcastle and Leeds. This further highlights the pressure publishers are feeling to make free print publications profitable amid declining advertising revenue and the increased cost of paper. The […]

TV remote

The Profit Ability of TV

15th March 2018 by Tom Speechley

The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]

man dealing cards with poker chips

Gambling ads could face daytime TV ban

18th October 2016 by Tom Speechley

Gambling ads could be banned from daytime TV to stop them being seen by children during football matches. At present, bookmakers and online operators are allowed to advertise on daytime television, provided the ads are for bingo or are aired during breaks in live sporting events. However, the government is reportedly considering proposals to restrict […]

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