With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
Data
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
Touchpoints data shows podcast listening decline compared with 2021
2022 Touchpoints data, released 28th June, reports an 8.8% decline in listening figures for podcasts year on year; a drop of 706k people listening each week, from 8.027m to 7.321m. The general perception in the marketing industry, anecdotally, is that podcasts are on the up, which is why this data is particularly interesting; always worth […]
3 marketing methods under the GDPR & PECR
What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]
Marketing budgets predicted to increase
The IPA Bellwether Report Q4 2021 indicates that total UK marketing budgets have increased despite lower ad spend and confidence due to omicron-related issues. Whilst market growth was dulled by the uncertainty of the omicron variant, price inflation and supply-chain issues in Q3 2021, 6.1% of companies raised their total marketing budgets at the end […]
