The IPA Bellwether Report Q4 2021 indicates that total UK marketing budgets have increased despite lower ad spend and confidence due to omicron-related issues. Whilst market growth was dulled by the uncertainty of the omicron variant, price inflation and supply-chain issues in Q3 2021, 6.1% of companies raised their total marketing budgets at the end […]
Data
Was the marketing industry ever really in ‘crisis’?
Marketers have allegedly been facing an effectiveness ‘crisis’ – which would suggest that the ability to sell through advertising whilst driving long-lasting profit, has been declining. However, new data confirms that this is not the case, and ROI from online advertising has been increasing for the past five years. Short-termism and creative effectiveness The Crisis […]
GDPR and security: Processing personal data securely
When looking into GDPR and security, a key principle of the UK GDPR is that you process personal data securely using appropriate technical and organisational measures. What is regarded as appropriate technical measures? The Information Commissioner’s Office (ICO) outlines some technical measures that an organisation should consider, including physical and computer/IT security. Let’s take a […]
Capitalising on shoppers shifting to digital
Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Has Privacy killed marketing? The Cookie-less Monster
By now you’ve probably heard about Chrome’s (albeit delayed) phasing out of third-party cookies, you’re also probably sick of hearing about Apple’s pledge to privacy. Whichever tech giant is making the headlines, we find ourselves in a time where online privacy is at the front of everyone’s mind. But what does a cookie-less, privacy-enhanced environment […]
