After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry.
Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, the Red Dot Bicycle Design Award 2018 and the Red Dot Best of the Best award for product design in 2019 and 2021.
The ‘Ride Untamed’ campaign is being executed by All Response Media (in collaboration with Havas Edge France) and will be visible on the billboards of Hillenaar Outdoor and the special columns (or ‘pepper tins’) of Centercom in Amsterdam in the coming months.
Gerrit Nagel, General Manager, says:
“It’s no surprise that the Netherlands holds the record as the nation with the most bicycles per capita – with Amsterdam being the bicycle capital of the world – so, we’re excited to launch the Cowboy ‘Ride Untamed’ campaign over here. Over the next couple of months, watch out for this striking ad across billboards in the centre of Amsterdam, as well as on the typical Dutch columns (or ‘pepper tins’ as we call them) along our famous canals.”
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