Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets?
Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer landscape, when brands should consider Metaverse, the importance of Amazon and more.
- 00:10 – The launch of more interactive formats on Google Shopping
00:37 – Will interactive formats work across markets?
1:44 – The evolution of Google shopping
- 02:20 – The metaverse
3:23 – Functional vs asthetic products in a recession
3:40 – When should brands consider the metaverse?
- 04:58 – The impact of influencers
5:02 – Has the time of influencers passed?
5:45 – What are the benefits of working with micro-influencers?
6:20 – Why brands should always have on a user-first approach on TikTok
- 08:06 – Is YouTube still relevant in the ecomm world?
8:42 – The launch of YouTube Shorts and other elements
9:22 – Does YouTube still fit the ecommerce bucket?
- 09:45 – The importance of Amazon
10:40 – Tapping into Amazon’s data is invaluable to retailers
12:24 – The importance of organic
- 13:00 – 4 key takeaways for brands
13:03 – Don’t forget about Amazon
13:23 – Micro-influencers are key in the ecomm world
13:45 – Is the metaverse a priority?
14:00 – One creative cannot be applied to all platforms
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