INDUSTRY ANALYSIS
Finance Advertising Report
Covers the Finance industry’s trends, audience insights and key takeaways for Finance brands to make the most of their online and offline marketing strategy.
Be on the lookout for the following brands
Finance Industry Trends
Visits decline for the Finance sector along with decrease in media investment. Total media investments in the Finance Sector are declining by 22%, whereas web visits are declining by 7%, corresponding to the decrease in investments in the Finance sector.
Finance Media Spends
Brands Favour Increase in Radio & Digital as TV% on Total Media Investment Decreases 5%. In the UK, Linear TV remains among the most effective media channels for maximising reach and visibility within the consumer market. Therefore, reducing investment in TV advertising is resulting in a loss of visibility within the sector.
Pet Insurance
UK Household Pet Ownership has Stable Trends From 2012 – 2018, But Surged to 62% in 2022. This was likely due to the COVID-19 pandemic and increased time spent at home. As the population in the UK continues to grow rapidly, there is a corresponding increase in demand for pet goods and services. This presents a significant opportunity to reach a larger consumer base through a well-executed advertising campaign.
Credit Cards
Credit Card Transactions Surge Amid Cost of Living Crisis. In times of economic stress, credit cards become vital tools for consumers to defer some of their living costs and daily expenses. This shift in consumer behaviour highlights the necessity for accessible credit solutions that can provide immediate relief while offering manageable terms and benefits.
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